The story of Adnow began in 2014, when a bunch of digital geeks passionate about digital marketing, RTB and Big Data came up with the idea of creating a new hybrid native ad format. This format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly. This format also allows to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated. It took the Adnow team over 1 year to develop the first platform prototype. The effectiveness of its’ algorithms was impressive from the outset. The idea came to fruition thanks to our co-founders that have been working with RTB, Big Data, media buying, pay per click campaigns and mobile advertising for the last 10-14 years. The combination of passion and experience made it possible to improve this platform and turn it into an effective advertising tool.
In December 2015 Adnow first launched cooperation with webmasters, and the publishers’ platform became available for everyone willing to use it. Since then the algorithms and mathematical model were changed over 12 times improving the selective mechanics, while taking into account feedback from clients and our partners.
According to recent studies native ads attract up to 60% more attention than classic banners. Visitors choose native ads, as they are willing to look and interact with native, website-related information such as content recommendations or relevant products. Advertisers give preference to native ads as the most effective part of their digital mediaplan. The global market share of native ads is growing by 140% every year, making it the biggest modern advertising trend.